NOVEMBER 14-15, 2022  •  ASHEVILLE, NC

Expand your digital marketing skills with this tourism-focused workshop

Join us for the 6th annual DIY Tourism and Local Marketing Workshop

Tell Your Story Online

How do you tell the story of your destination, attraction, venue, special event, lodging property, or other hospitality-related business in the online environment? Effectively enticing people to visit a community, explore a venue, make a reservation, or experience an event or location requires a combination of skill, strategy, and creativity. The DIY Tourism and Local Marketing Workshop provides the latest digital strategies, resources, and tools to reach potential visitors and motivate them to visit.


Hotel Block

Discounted Hotel Rates


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Lectures and Panels


Meet the Presenters

What People Are Saying

“Every topic was approachable and digestible for the most novice attendee, but applicable and meaningful (and NEW) for the most experienced. The generosity of everyone (from speakers to attendees) to SHARE stories and knowledge and help each other discover new ideas and methods was refreshing and beautiful, and truly enhanced the experience. Keep doing what you guys are doing; it’s working!” – 2018 Workshop Attendee

What People Are Saying

“For DMO’s and Marketing professionals it is one of the best training workshops I have ever attended.” – 2019 Workshop Attendee

What People Are Saying

“The DIY Tourism and Local Marketing Workshop provides excellent, useable, actionable information for all DMOs.” – 2019 Workshop Attendee


The 2022 DIY Tourism Marketing Conference will be held at the Renaissance Hotel Downtown Asheville, in the heart of one of the South’s hottest desintation cities. Enjoy the many amenities on the resort property, or visit the many restaurants, art galleries, breweries, and music venues all close in proximity. Discover the best of what Asheville has to offer while enjoying comfortable and modern meeting spaces and guest rooms.

Past Attendees Have Hailed From All Over…

  • Auburn
  • Opelika
  • Decatur
  • Lawrenceville
  • Knox County
  • Vincennes
  • Morehead
  • Henderson


North Carolina
  • Asheville
  • Beech Mountain
  • Black Mountain
  • Bryson City
  • Cleveland County
  • Granville County
  • Grandfather Mountain
  • Greene County
  • Halifax County
  • Hickory
  • High Point
  • Jackson
  • Jacksonville/Onslow County
  • Johnston County
  • Lake Junaluska
  • Mount Airy
  • Pinehurst
  • Polk County
  • Rockingham County
  • Rumbling Bald
  • Rutherford County
  • Sampson County
  • Shelby
  • Sylva
  • Bradford
  • Clearfield County
  • Endless Mountains
  • Johnstown
  • Lawrence County
  • Schuylkill
South Carolina
  • Columbia
  • Jasper County
  • Oconee
West Virginia
  • Huntington
  • Parkersburg

…And They Have Some Things to Say

This is an outstanding workshop.

…Practical tools and strategies that you can implement…

It covers so many topics in a very personal atmosphere.

I enjoyed every session I attended. I only wish I could have been in two places at once.

Why We Created this Workshop

We created the DIY Tourism Marketing Workshop because we believe the internet levels the playing field for everyone. Not every organization has the financial resources to hire an agency or other internet marketing expert, but there are many effective strategies and tools for promoting your story and competing in the marketplace that you can (and should) implement on your own.

What You Will Learn

Learn how to tell your story in a compelling way that reaches the right audience and encourages them to take action from Magellan Strategy Group’s Chris Cavanaugh, a travel and tourism strategic marketing consultant, and the team from JB Media Institute, an internet marketing training program. Conference sessions include:

  • Digital storytelling to reach today’s visitors
  • Social media, including paid advertising
  • Search engine optimization and marketing
  • Partnership and influencer marketing
  • Ethical marketing
  • Online privacy rules
  • DIY graphic design & video

This one-and-a-half-day event will be held in one of the country’s fastest growing tourism destinations, Asheville, North Carolina. Enjoy the sights, sounds and color of the Blue Ridge Mountains while you gain up-to-date marketing strategies that you can take back to your destination, attraction, or tourism-related business. This event is offered in November to help you take advantage of the slower winter season and make an actionable plan to elevate your marketing results in 2023 and beyond.

Space is limited and the event is expected to sell-out. Early registration is highly encouraged.

Hotel Group Rate Info

Hotel group rate at the Renaissance Downtown Asheville
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