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NOVEMBER 13-14, 2023 • ASHEVILLE, NC
Expand your digital marketing skills, reach potential visitors, and tell your story better with this tourism-focused conference.

Join Us for the 7th Annual DIY Tourism Marketing Conference
LEARN HOW TO Tell Your Story Online
Struggling with rebranding and re-envisioning your destination in the aftermath of a global pandemic? Effectively enticing people to visit a community, explore a venue, make a reservation, or experience a location requires a combination of skill, strategy, and creativity. Looking to tell the story of your destination or attraction better online? The DIY Tourism Marketing Conference provides you with the latest digital strategies, resources, and tools so you can reach potential visitors and motivate them to visit.
EVENT INFORMATION

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What People Are Saying…
Location
The 2023 DIY Tourism Marketing Conference will be held at the Renaissance Hotel Downtown Asheville in the heart of one of the South’s hottest destination cities: Asheville, North Carolina. Enjoy the many amenities at the resort property, or visit the eclectic restaurants, art galleries, breweries, and music venues all within walking distance. Discover the best of what Asheville has to offer while enjoying comfortable, modern meeting spaces and guest rooms.
Past Attendees Have Hailed From All Over…
Alabama
- Auburn
- Opelika
- Huntsville
Georgia
- Decatur
- Lawrenceville
Indiana
- Knox County
- Vincennes
Kentucky
- Morehead
- Henderson
Pennsylvania
- Bradford
- Clearfield County
- Endless Mountains
- Johnstown
- Lawrence County
- Schuylkill
- York County
South Carolina
- Columbia
- Jasper County
- Oconee
West Virginia
- Huntington
- Parkersburg
North Carolina
- Asheville
- Beech Mountain
- Black Mountain
- Bryson City
- Cleveland County
- Granville County
- Grandfather Mountain
- Greene County
- Halifax County
- Hickory
- High Point
- Jackson
North Carolina
- Jacksonville/Onslow County
- Johnston County
- Lake Junaluska
- Mount Airy
- Pinehurst
- Polk County
- Rockingham County
- Rumbling Bald
- Rutherford County
- Sampson County
- Shelby
- Sylva
… And They Have Some Things to Say.
This is an outstanding conference.
…Practical tools and strategies that you can implement…
It covers so many topics in a very personal atmosphere.
I enjoyed every session I attended. I only wish I could have been in two places at once.
Why We Created the Conference
We created the DIY Tourism Marketing Conference because we believe the internet levels the playing field for everyone. Not every organization has the financial resources to hire an agency or digital marketing expert, but there are many effective strategies and tools for promoting your story and competing in the marketplace that you can (and should) implement on your own.
What You Will Learn
Learn how to tell your story in a compelling way that reaches the right audience and encourages them to take action. Chris Cavanaugh of Magellan Strategy Group, a travel and tourism marketing consultant, and the team from JB Media Institute, a digital marketing training program, will lead sessions, including:
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- Digital Storytelling to Reach Today’s Visitors
- Social Media: Organic & Paid Strategy
- Search Engine Optimization and Marketing
- Partnership and Influencer Marketing
- Ethical Marketing
- Online Privacy Rules
- DIY Graphic Design & Video Marketing
What makes us unique
The DIY Tourism Marketing Conference is not your average business conference. While other conferences may give vague recommendations and theoretical examples, ours is solely focused on teaching with a focus on real-life, personal examples.
It’s also held in one of the country’s fastest-growing tourism destinations: Asheville, North Carolina. Asheville is the ultimate tourism success story in the southeast, and we have hands-on experience growing our mountain town to where it is today. Enjoy the sights, sounds, and colors of the Blue Ridge Mountains while you gain new marketing strategies you can take back to your destination, attraction, or tourism-related business. Lastly, this event is offered in November so you can take advantage of the slower winter season and make an actionable plan to elevate your marketing results in 2023 and beyond.