NOVEMBER 14-15, 2022  •  ASHEVILLE, NC

Expand your digital marketing skills, reach potential visitors, and tell your story better with this tourism-focused workshop.

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Join Us for the 6th Annual DIY Tourism and Local Marketing Workshop

LEARN HOW TO Tell Your Story Online

Struggling with rebranding and re-envisioning your destination in the aftermath of a global pandemic? Effectively enticing people to visit a community, explore a venue, make a reservation, or experience a location requires a combination of skill, strategy, and creativity. Looking to tell the story of your destination or attraction better online? The DIY Tourism and Local Marketing Workshop provides you with the latest digital strategies, resources, and tools so you can reach potential visitors and motivate them to visit.

EVENT INFORMATION

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Schedule

Lectures and Panels

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Meet the Presenters

What People Are Saying

“I attended the DIY Tourism Marketing Workshop and it was incredible! The JB Media team is so knowledgeable about the latest in digital marketing and I came home with so many practical tips and ideas. I highly recommend their events, as well as their webinars.”

— 2022 Workshop Attendee

“Every topic was approachable and digestible for the most novice attendee, but applicable and meaningful (and NEW) for the most experienced. The generosity of everyone (from speakers to attendees) to SHARE stories and knowledge and help each other discover new ideas and methods was refreshing and beautiful and truly enhanced the experience. Keep doing what you guys are doing; it’s working!”

— 2018 Workshop Attendee

“I loved the DIY Workshop in Asheville this past week. So many topics to choose from for breakout sessions. JB Media Group staff and Chris Cavanaugh were outstanding. Can’t wait to see all the videos from the workshops that I missed!”

— 2022 Workshop Attendee

“For DMOs and marketing professionals, [the DIY Tourism Workshop] is one of the best training workshops I have ever attended.”

— 2019 Workshop Attendee

“The DIY Tourism and Local Marketing Workshop provides excellent, useable, actionable information for all DMOs.”

— 2019 Workshop Attendee

Location

The 2022 DIY Tourism Marketing Conference will be held at the Renaissance Hotel Downtown Asheville in the heart of one of the South’s hottest destination cities: Asheville, North Carolina. Enjoy the many amenities at the resort property, or visit the eclectic restaurants, art galleries, breweries, and music venues all within walking distance. Discover the best of what Asheville has to offer while enjoying comfortable, modern meeting spaces and guest rooms.

Past Attendees Have Hailed From All Over…

Alabama
  • Auburn
  • Opelika
Georgia
  • Decatur
  • Lawrenceville
Indiana
  • Knox County
  • Vincennes
Kentucky
  • Morehead
  • Henderson
    Pennsylvania
    • Bradford
    • Clearfield County
    • Endless Mountains
    • Johnstown
    • Lawrence County
    • Schuylkill
    South Carolina
    • Columbia
    • Jasper County
    • Oconee
    West Virginia
    • Huntington
    • Parkersburg
    North Carolina
    • Asheville
    • Beech Mountain
    • Black Mountain
    • Bryson City
    • Cleveland County
    • Granville County
    • Grandfather Mountain
    • Greene County
    • Halifax County
    • Hickory
    • High Point
    • Jackson
    North Carolina
    • Jacksonville/Onslow County
    • Johnston County
    • Lake Junaluska
    • Mount Airy
    • Pinehurst
    • Polk County
    • Rockingham County
    • Rumbling Bald
    • Rutherford County
    • Sampson County
    • Shelby
    • Sylva

    … And They Have Some Things to Say.

    This is an outstanding workshop.

    …Practical tools and strategies that you can implement…

    It covers so many topics in a very personal atmosphere.

    I enjoyed every session I attended. I only wish I could have been in two places at once.

    Why We Created this Workshop

    We created the DIY Tourism Marketing Workshop because we believe the internet levels the playing field for everyone. Not every organization has the financial resources to hire an agency or digital marketing expert, but there are many effective strategies and tools for promoting your story and competing in the marketplace that you can (and should) implement on your own.

    REGISTER NOW

    What You Will Learn

    Learn how to tell your story in a compelling way that reaches the right audience and encourages them to take action. Chris Cavanaugh of Magellan Strategy Group, a travel and tourism marketing consultant, and the team from JB Media Institute, a digital marketing training program, will lead sessions, including:

      • Digital Storytelling to Reach Today’s Visitors
      • Social Media: Organic & Paid Strategy
      • Search Engine Optimization and Marketing
      • Partnership and Influencer Marketing
      • Ethical Marketing
      • Online Privacy Rules
      • DIY Graphic Design & Video Marketing

    What makes us unique

    The DIY Tourism and Local Marketing Workshop is not your average business conference. While other workshops may give vague recommendations and theoretical examples, our workshop is solely focused on teaching with a focus on real-life, personal examples.

    It’s also held in one of the country’s fastest-growing tourism destinations: Asheville, North Carolina. Asheville is the ultimate tourism success story in the southeast, and we have hands-on experience growing our mountain town to where it is today. Enjoy the sights, sounds, and colors of the Blue Ridge Mountains while you gain new marketing strategies you can take back to your destination, attraction, or tourism-related business. Lastly, this event is offered in November so you can take advantage of the slower winter season and make an actionable plan to elevate your marketing results in 2023 and beyond.

     

    Space is limited and the event is expected to sell out! Early registration is highly encouraged.

    Hotel Info

    Hotel options in Downtown Asheville
    Book Your Room Now

    WE APPRECIATE OUR SPONSORS

    2022 Media Panelists