SAVE THE DATE: MARCH 9 & 10, 2026

We’ll meet you in Richmond, Virginia

The DIY Tourism Conference is now the Learn Tourism Conference

2024 Brought Lots of Changes

Since September 27, 2024, our team, friends, colleagues, and community have had to embrace big change. We’ve been given new perspectives, ways of thinking, and opportunities. We’ve had to innovate, and most of all, we’ve learned. Going forward, we are cheerishing and honoring the past, while simultaneously accepting the present and looking toward a different future. Thank you for being part of our community. We couldn’t have made it without you.

Three New Tracks of Learning

In 2026, we’re expanding our educational sessions in new ways.

DIY Tourism Marketing & Tech

Where creativity meets strategy. Learn how to harness digital tools, data, and storytelling to amplify your destination’s visibility and attract the right visitors.

Visitor Services & Experience

Discover how to create unforgettable, human-centered experiences — from frontline service to community connection — that keep visitors coming back.

Leadership & Local Impact

Explore how strong leadership fuels vibrant destinations. Focus on building influence, driving change, and delivering value for your organization and community.

“As a repeat attendee and partner, the DIY conference continues to set the bar higher each year. The content and networking allow us all to learn, share, and collaborate in intimate, productive environments.”

— 2025 Conference Attendee

“I enjoyed and learned a lot from the speakers leading the classes. Definitely enjoyed the online attendance option. Very insightful conference, and I look forward to the next conference. Sarah Benoit knows her business, and I am grateful that she is sharing this valuable information with us.”

— 2025 Conference Attendee

“The DIY Tourism Conference was an educational experience. So often, I attend webinars and informational sessions that turn into pitches. This was not the case at the sessions I attended for this 2-day event. I came out with tools and knowledge that will help me in my marketing work.”

— 2025 Conference Attendee

“The DIY Tourism Conference was an educational experience. So often, I attend webinars and informational sessions that turn into pitches. This was not the case at the sessions I attended for this 2-day event. I came out with tools and knowledge that will help me in my marketing work.”

— 2025 Conference Attendee

“I learned so much to help out my small tourism business here in Asheville, NC. I walked away with so many new ideas and initiatives, as well as a new network of friends and a better insight into the digital realm that I didn’t have before. It was a great conference, I recommend it to anyone who is considering it!!”

— 2025 Conference Attendee

“DIY Tourism Marketing Conference is a must-attend. The effort and attention to detail in providing attendees with relevant, applicable, and insightful information was top-tier.”

— 2025 Conference Attendee

“This is the best seminar for DMO’s. The information gained allows you to begin using it when you return to your office.”

— 2025 Conference Attendee

“This was my second time attending the DIY Tourism Conference, and it’s always such a valuable experience. As a small, rural DMO, we often have to do things in-house, and this conference makes it more attainable for us. This conference always provides us with practical tips and creative new ideas. I always leave feeling refreshed and excited to try out what I’ve learned!”

— 2025 Conference Attendee

“I attended the DIY Tourism Marketing Conference and it was incredible! The JB Media team is so knowledgeable about the latest in digital marketing and I came home with so many practical tips and ideas. I highly recommend their events, as well as their webinars.”

— 2022 Conference Attendee

“Every topic was approachable and digestible for the most novice attendee, but applicable and meaningful (and NEW) for the most experienced. The generosity of everyone (from speakers to attendees) to SHARE stories and knowledge and help each other discover new ideas and methods was refreshing and beautiful and truly enhanced the experience. Keep doing what you guys are doing; it’s working!”

— 2018 Conference Attendee

“I loved the DIY Conference in Asheville this past week. So many topics to choose from for breakout sessions. JB Media Group staff and Chris Cavanaugh were outstanding. Can’t wait to see all the videos from the workshops that I missed!”

— 2022 Conference Attendee

“For DMOs and marketing professionals, [the DIY Tourism Conference] is one of the best training conferences I have ever attended.”

— 2019 Conference Attendee

“The DIY Tourism Marketing Conference provides excellent, useable, actionable information for all DMOs.”

— 2019 Conference Attendee

Register

What People Are Saying…

Meet Us In Richmond, Virginia

After 9 years in Asheville, North Carolina, we’re delighted to announce our 2026 event will happen in Richmond, Virginia, on March 9th and 10th. Richmond is one of the oldest cities in the United States and stands at the intersection of history and progress—an ideal place to explore inclusive tourism and community transformation.

We’re thrilled to partner with Visit Richmond on our next event. We invite you to explore the city’s:

vibrant arts and music culture
creativity and character
culinary traditions and innovations
rich educational and historical experiences
Outdoor adventure and recreation

The conference venue will be announced in July 2025.

#1 on CNN Travel’s list of America's 10 Best Towns to Visit in 2024

“From the James River to unique neighborhoods filled with award-winning restaurants and galleries, the Richmond Region is a destination with something for everyone to discover.” – Visit Richmond

Let’s Learn & Grow Together!

Past Attendees Have Hailed From All Over…

Alabama

Athens
Auburn
Decatur
Huntsville
Jacksonville
Opelika

Arizona

Chandler
Pheonix

Florida

Jacksonville
Ocala

Georgia

Calhoun
Dahlonega
Decatur
Douglas
Lawrenceville

Indiana

Jasper
Knox County
Vincennes

Kentucky

Henderson
Lexington
Morehead

Maryland

Taneytown

New York

New York

North Carolina

Albemarle
Asheville
Beech Mountain
Black Mountain
Boone
Brevard
Burnsville
Bryson City
Cleveland County
Clinton
Elkin
Fletcher
Granville County
Grandfather Mountain
Greene County
Greenville
Halifax County
Hendersonville
Hickory
High Point
Jackson
Jacksonville/Onslow County
Johnston County
Lake Junaluska
Marion
Morehead City
Morganton
Mount Airy
Oxford
Pinehurst
Polk County
Raleigh
Rockingham County
Rumbling Bald
Rutherford County

North Carolina continued

Sampson County
Shelby
Statesville
Sylva
Taylorsville
Waynesville
Weaverville
Winston-Salem

Ohio

Cincinnati

Pennsylvania

Bradford
Carlisle
Clearfield County
Endless Mountains
Erie
Johnstown
Latrobe
Lawrence County
Lebanon
Lewisburg
Pottsville
Schuylkill
Scranton
Tunkhannock
York

South Carolina

Beaufort
Charleston
Columbia
Florence
Greenville
Greer
Jasper County
McColl
Oconee
Rock Hill
Santee
West Union

South Dakota

Rapid City

Tennessee

Eagleville

Virginia

Ashburn
Martinsville
Mechanicsville

West Virginia

Bluefield
Clarksburg
Huntington
Parkersburg
Vienna
Weston

Wyoming

Cheyenne

… And They Have Some Things to Say.

This is an outstanding conference.

…Practical tools and strategies that you can implement…

It covers so many topics in a very personal atmosphere.

I enjoyed every session I attended. I only wish I could have been in two places at once.

Hotel Information coming soon.

Thank you to The Renaissance Asheville for hosting us in 2025.

WE APPRECIATE OUR SPONSORS & PARTNERS