2018 DIY Tourism Marketing Workshop Program Schedule

Learn about our presenters.
*Please note schedule is subject to change.

Day 1 – Tuesday, Nov. 13th

8:00 am – Registration

8:30 am – Networking & Introductions

9:00 am – Welcome: Chris Cavanaugh of Magellan Strategy Group

9:15 am – Presentation: Trends in Digital Marketing for Tourism and Local Businesses Sarah Benoit & Justin Belleme of JB Media Institute

10:15 am – Break

10:30 am – Concurrent Breakout Sessions

  • How Conversation is King – Social Media Strategies to Engage and Grow Your Following Sarah Benoit
  • Google Adwords 101 – Getting the Most Out of Search and Display Advertising Justin Belleme

11:45 am – Lunch Panel Discussion

1:15 pm – Concurrent Breakout Sessions

  • Why Blogging? – How Blogs Support SEO, Social Media, Email Marketing, and PR Strategies Sarah Benoit
  • Facebook and instagram Advertising Strategies for Tourism and Local Businesses Justin Belleme
  • Skating to Where the Puck Will Be – Basic Strategic Planning for the tourism and Hospitality Sector Chris Cavanaugh

2:30 pm – Break

2:45 pm -Concurrent Breakout Sessions

  • Tracking and Reporting – How to use Google Analytics and Quantify Success Sarah Benoit
  • Critical Questions to Ask Your Marketing Team or Vendors Justin Belleme

4:00 pm – Closing Remarks

4:15 pm – Adjourn

5:30 pm – Optional Happy Hour and Networking

Day 2 – Wednesday, Nov. 14th

8:00 am – Networking

9:00 am – Concurrent Breakout Sessions  

  • Effective Marketing Partnerships and Collaborative Campaigns Justin Belleme
  • Local SEO Best Practices Rich Owings
  • Principles and Practices of Outstanding Branding Chris Cavanaugh

10:15 am – Break

10:30 am – Concurrent Breakout Sessions 

  • Creating Content to Attract Search Engine Traffic Sarah Benoit
  • Tourism Digital Marketing Plans – Case Studies and Examples Justin Belleme and Chris Cavanaugh

12:00 pm – Lunch Panel Discussion

1:30 pm – Presentation: Interactive Brainstorming Strategy Workshop

3:00 pm Adjourn