2017 DIY Tourism Marketing Workshop Program Schedule

Learn about our presenters.
*Please note schedule is tentative and subject to change.

Day 1 – Tuesday, Nov 7th

8:00 am – Registration

8:30 am – Networking & Introductions

9:00 am – Welcome: Chris Cavanaugh of Magellan Strategy Group

9:15 am – Presentation: Digital Storytelling for Tourism  Organizations – How to Be memorable and Shareable, Sarah Benoit & Justin Belleme of JB Media Institute

10:15 am – Break

10:30 am – Concurrent Breakout Sessions

  • How to Socially Engage Locals and Visitors – Introduction to Social Media Marketing and Strategy
  • Advanced DIY Social Media Advertising – Beyond Boosted Posts, Advanced Tactics to Reach Your Target Audience

11:45 am – Lunch Panel Discussion

1:15 pm – Concurrent Breakout Sessions

  • Introduction to DIY Online Advertising Strategies
  • Advanced Adwords management – Getting the Most Out of Google AdWords

2:30 pm – Break

2:45 pm – Presentation: Event Marketing Best Practices

4:00 pm – Closing Remarks

4:15 pm – Adjourn

5:30 pm – Optional Happy Hour and Networking

Day 2 – Wednesday, Nov. 8th

8:00 am – Networking

9:00 am -Concurrent Breakout Sessions  

  • Effective Marketing Partnerships
  • Life After the Press Release – PR in the Digital Age

10:15 am – Break

10:30 am -Concurrent Breakout Sessions 

  • SEO Basics for Destinations
  • Advanced Tactics for Developing a Tourism Focused Content Marketing Strategy

12:00 pm – Lunch Panel Discussion

1:30 pm – Presentation: Looking Ahead – Tourism Marketing Trends and Emerging Strategies

3:00 pm Adjourn