The DIY Tourism Recovery Summit was a multi-day virtual, educational event featuring a series of interviews with seasoned professionals in tourism and hospitality. Watch the replays to learn about emerging trends and important and insightful observations to help you think creatively about your current marketing efforts. Enjoy six on-demand expert interviews covering a variety of topics.
Watch Recovery Strategies from Industry Experts
Tourism has been one of the most significantly impacted industries during the pandemic. Businesses have had to change and adapt in order to survive the disruptions in travel and changes in customer behavior in 2020 and beyond. With so many business owners overwhelmed and exhausted both physically and emotionally, it can be hard to keep up with what is working for other businesses in the industry.
The tourism and travel marketing industry has always been a world of collaboration and shared support, and we need that more than ever these days. To help address these unique challenges, the team at JB Media Institute produced a FREE multi-day educational event. This event features a series of interviews with seasoned professionals in the tourism and hospitality industry. Each expert shares insight into what their businesses or organization are doing to adapt and also what they each observed within their communities and nationally to help uncover creative ideas and solutions. Interviews with experts in branding, marketing, and tourism data offer a well-rounded view of emerging trends, with questions designed to uncover important and insightful observations to help attendees think creatively about how to move forward over the coming months.
Senior Vice President, Marketing and Communications - Destination DC
In her role, McClain oversees the advertising, creative, content marketing, communications, publications, social media and research.
A Washington Metropolitan native, McClain was raised in Gaithersburg, MD and graduated from the University of Maryland. She began her career in broadcast journalism locally at WTTG FOX 5. She went on to work as a news reporter in Salt Lake City, UT at KSTU FOX 13 and in Phoenix, AZ at KNXV ABC 15.
McClain serves on the boards of the Greater Washington Urban League and the DowntownDC Business Improvement District. She is a member of the U.S. Travel Association’s Communications Committee and Destinations Council. She is an avid tennis fan and shopper, often combining those loves when she travels.
President & CEO of Fort Ticonderoga
Event Co-host: Marilyn Ball
Founder of 12Twelve Collaborative Solutions
Founder, Magellan Strategy Group; Interim Executive Director, Explore Asheville CVB
Chris was appointed by the Governor of North Carolina to the state’s travel and tourism board in 2003 and reappointed in 2010. He is past chairman of that board, and also past chairman of the Buncombe County Tourism Development Authority (overseeing the work of the Asheville CVB) and Blue Ridge Mountain Host, a regional marketing association. Chris received the 2014 Southeast Tourism Society Shining Example Award and in 2015, the Travel Industry Association of North Carolina presented him with the Tourism Excellence Award for an Individual for outstanding contributions to the development of the travel industry in the state. Currently, Chris serves as the Interim Executive Director of the Explore Asheville CVB.
President and CEO of Visit Huntington Beach
Co-founder and Lead Instructor, JB Media Institute
In 2013, she co-founded the JB Media Institute, an Internet marketing training program with Justin Belleme. Last year, Sarah was instrumental in adapting the original curriculum offered in Asheville three times each year to an online program accessible to students from around the world. She now teaches sessions in both the in-person and online Institute programs and oversees continuous curriculum updates to keep up with the ever changing world of Internet marketing. Sarah has presented to groups local and national. She was inducted into Asheville’s Forty under 40 in 2013. A graduate of Leadership Asheville, Sarah is dedicated to supporting and enhancing the local community.
Director of Strategy, JB Media Group; Co-founder, JB Media Institute
In 2012, Justin saw a need for training for marketing professionals and business owners in Internet marketing from industry professionals. He teamed up with Sarah Benoit to found the JB Media Institute shortly thereafter and under his vision and leadership, the program has trained more nearly 200 students in its first three years. Justin is also a frequent presenter on the more technical elements of Internet marketing including Google advertising for businesses and non-profits, SEO and social media advertising. The recipient of the 2014 Entrepreneur of the Year Award from the Asheville Chamber of Commerce, Justin is a strong advocate for entrepreneurship, He has served on the Board of Directors of the Asheville Chamber of Commerce since 2015 and is a previous Board Chair for the NC Stage Company.
In early 2019 Justin led the acquisition of RomanticAsheville.com, the most visited travel and vacation planning website for the Asheville area with over 5.5 million site visits in the last year.