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Key Insights from the Webinar
What makes a great partnership thrive?
For any place to grow into a healthy and vibrant destination you must have:
- Shared Vision (NOT a vacuum)
- Shared Culture (NOT a cult)
- Shared Purpose (WITH different priorities)
- Shared language (Be human)
What do your audiences care about?
Locals and visitors..
- They care about themselves and their experiences with friends and family.
- They care about getting their needs met.
- They are humans with human hearts and easily understood core desires.
How to get Started?
Actionable Best Practices Josh learned in Franklin, TN
- Place comes first. Without a vibrant place, tourism has no assets to work with.
- People love where they live. Activate that passion.
- Create public social feedback loops for all audiences to discover.
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Learn more about our DIY Tourism Marketing Conference by watching our 2023 video below.
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