How to consistently attract more visitors, increase local engagement, and create a vibrant travel experience showcasing the best of your community!
What’s the best strategy to level up your tourism marketing success?
How can you navigate competition, changing traveler behavior, and evolving with digital trends?
Visitors are seeking unique experiences, and the industry is constantly shifting.
Addressing challenges will be essential for tourism marketing professionals who want to stay competitive in a rapidly changing industry.
Building trust, offering unique experiences, streamlining processes, and embracing technology are all keys to success in the travel and tourism marketing.
But isn’t it also true that it often feels overwhelming?
We’ve been there and we’ve felt the same way…
Because most tourism marketing professionals like us find that implementing strategies effectively can be a challenge, especially without the right guidance.
“Now I have a better hands-on grasp of Internet marketing and SEO thanks to the JB Media Institute. Thanks for taking a complicated ever-changing subject and making it easier to not only understand, but apply to make a difference.”
–DIY 2023 Attendee
We’ve found that aspiring and seasoned travel and tourism professionals often feel alone and stressed about keeping up.
They want a truly comprehensive training support solution that evolves, adapts, and caters to their destination’s specific needs.
So, we’ve created this dynamic program so you can accomplish your professional marketing goals easier, faster, and with less confusion and overwhelm.
“If you’re in business and you’re not digital savvy, you’re going to get left in the dust of your competitors! Even though I’m without a doubt the most versed, technologically and digitally, in our organization, I knew that my skill set was nowhere near where it could or should be. I knew were missing out on untapped revenue sources, and all I had to do is figure out exactly how to reach them.”
–Online Student
INTRODUCING
A Year-Round Learning Community
Here’s what you’ll be learning and what you’re gonna’ get!
CSR Online Training and Coaching
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- 12-month access to our Content Strategy Roadmap curriculum, covering topics like SEO, social media, and email marketing
- Exclusive live coaching and support sessions for a full year, providing you with personalized guidance
- A library of proprietary video content and digital resources to enhance your learning experience
- 12-month access to our Content Strategy Roadmap curriculum, covering topics like SEO, social media, and email marketing
Value: One-on-one coaching with our lead instructor Sarah Benoit $150/hour x 12 months=$1800 + Access to our Content Strategy Roadmap course $99 per month x 12 months = $1188
DIY Tourism Marketing Conference Ticket
The DIY Tourism Marketing Conference provides you with the latest digital strategies, resources, and tools so you can reach potential visitors and motivate them to visit.
Value: $799 for a full-priced DIY Tourism Marketing Conference ticket
Monthly AI Training Sessions
Enrollment in training sessions, spanning formats including group discussion, learning labs, guest speakers at times, and tool demos. Available to subscribers only.
Value: $99/month for 12 months = $1188 value
DIY Tourism 365 combines our Content Strategy Roadmap (CSR) digital marketing course, our live coaching with Sarah Benoit and other experts, our new monthly AI (Artificial Intelligence) virtual training sessions, and our DIY Tourism Marketing Conference all in one amazing package.
With DIY Tourism 365, you’ll get personalized attention when you have questions, virtual training opportunities every month, access to a variety of digital marketing experts, and the chance to meet and learn with your peers every fall.
We’ve designed this educational experience to help you level up your tourism marketing by giving you the skills you need to navigate industry trends, traveler behaviors, and the never-ending expansion of digital communications.
“Taking part in JB Media Institute provided me with two key tools – skills and confidence. First of all I learned really practical skills that I employ today: working with the media, understanding web metrics and keyword search tools were top on the list of things I learned more about.”
–Online Student
What Makes DIY Tourism 365 Stand Out
» 12-Month Journey: A year-long opportunity for in-depth learning, connection, and growth
» Industry-Specific Knowledge: Designed to address your unique needs within the tourism sector and the specific challenges you face in your destination
» Live Q & A Sessions: Direct interaction with experts for hands-on learning, accountability, and support
» Exclusive Content: Stay ahead of the curve with the latest trends and actionable insights
» Supportive Community: Collaborate and connect with like-minded professionals who share your passion, have similar challenges, and who will celebrate your success
What Will DIY Tourism 365 Do For You?
DIY Tourism 365 is laser focused on helping you navigate the challenges in your day-to-day business by offering support, guidance, and practical experiences throughout your learning journey.
DIY Tourism 365 is an ongoing, deeply personalized opportunity to equip professionals like you with the knowledge, tools, and support needed to consistently thrive in the travel and tourism industry.
This means you can make your tourism marketing more results-oriented and successful AND have fun doing it with experts who care and want to help you succeed.
If you’re ready to take the next step in your industry, DIY Tourism 365 is right for you.
Why We’re Offering This:
We want to be upfront about why we’re offering this because we believe…
It’s our slogan for a reason.
We’re passionate about sharing our insights and expertise because we believe everyone deserves the opportunity to thrive in the tourism industry.
As a classic Gen X-er with limited social media and digital skills, I really appreciated the step-by-step screen sharing the JB instructors gave with each lesson along with the personalized follow up to my questions to ensure that what I was learning was being used most effectively.
I started seeing improved digital performance within two weeks of implementing JB Media Institute’s marketing principles.
—Online Student
Who Will Benefit Most From DIY Tourism 365?
This bundle is ideal for passionate individuals and businesses in the tourism industry eager to learn, grow, and see tangible results.
We want to ensure that DIY Tourism 365 serves those genuinely dedicated to their tourism marketing success.
“This program empowered me to more effectively pursue so many of the tasks I have been interested in taking on. I think I’ll work differently because of this information–smarter and more effectively.” —Past DIY Attendee
We’ve created DIY Tourism 365 for tourism professionals like you.
We also understand that investing can seem daunting, but we’re confident this will be a game-changer for you.
To keep the quality exceptionally high, we’re only allowing a limited number of participants into DIY Tourism 365.
Access this incredible opportunity for the special discounted price of only $1,199 before prices increase after January 20, 2025!
The DIY Tourism 365 Guarantee
We stand behind our program and we want to make it as convenient for you as possible.
When you join DIY Tourism 365, the program and your tickets to the DIY Tourism Marketing conference are transferable. And if for any reason you’re not completely satisfied, we’ll offer you a full refund within 30 days of purchase.**
“This was the best thing I could have done for myself and our company. It’s invaluable to me” —Online Student
“I feel more confident in a more holistic approach to online marketing. Before, I was solid in writing content but stumbled my way through the rest of it.” —Online Student
CSR Online Training and Coaching
Value: One-on-one coaching with our principal instructor Sarah Benoit starts at $100 per hour=$1200 + Access to our Content Strategy Roadmap course $99 per month x 12 months = $1188
DIY Tourism Marketing Conference Ticket
Value: $799 for a full-priced DIY Tourism Marketing Conference ticket
Monthly AI Training Series
Value: $99/month for 12 months = $1188 value
**Refund Policy: If you cancel within 30 days of purchase, you will receive a full refund of the program cost minus any EventBrite and credit card processing fees. Cancellation after 30 days will result in a $400 refund through January 20, 2025. Before deciding if you need to cancel, remember that both the program and your conference ticket are transferable. No refunds are offered for cancellations requested after February 17, 2025.