2022 Workshop Schedule – Attend Online!

Sarah Benoit of JB Media Institute

Join Zoom Meeting: https://zoom.us/j/99423235105?pwd=RFpQTlhwS3hNUWVpUDJMSURlTy9DZz09
Meeting ID: 994-2323-5105
Passcode: 123

Sarah Benoit of JB Media Institute

For almost 20 years Universal Google Analytics has set the standard for website tracking. This free tool has become incredibly valuable for businesses and organizations of all sizes all across the country. In 2022, Google announced it will launch a new version of Google Analytics July 1, 2023 called “GA4.”  Learn what is changing with your website tracking and how you can be prepared for one of the biggest changes in Google tracking we have seen since 2005. 

Join Erin Leonard from the Asheville Chamber of Commerce as she hosts a media panel with experts from radio, TV, and print to talk about the current state of media and public relations. Learn how things have changed in the last 3 years and how to make your media outreach and pitching more effective.  

Aisha Adams of Equity Over Everything 

How can you become a leader of diversity, equity, and inclusion? Find out ways you can challenge the old paradigm of DEI thinking as a tourism marketing professional and as an organization, business, or brand. 

Aisha Adams of Equity Over Everything 

Reels have fast become one of the most popular forms of content on the Internet. How can you and your brand make the best use of this medium? Get tips and tricks for creating Reels that have an impact.

John Hornsby, Hornsby Creative Group & Connection Kits 

Design is about more than just graphics. It’s about the way you make people feel. Join environmental design expert John Hornsby, owner and founder of Hornsby Creative and Connection Kits, to learn tips for creating graphics that inspire connection, impact communities and increase conversions. Explore the power of using environmental graphics in physical spaces and innovative design strategies to make your events more memorable and engaging.

Chris Cavanaugh of Magellan Strategy Group 

While the pandemic created new opportunities for rapport between tourism and local government, the need for stronger relationships with both elected officials and staff had been growing long before Covid.  Issues such as destination product development, visitor management, public safety, and revenue allocation have increasingly been in the spotlight as opportunities for both resistance and collaboration. Chris Cavanaugh of Magellan Strategy Group will discuss these and recommend ways of maximizing relationships between you and your local government.

Joao Barbosa of Renaissance Learning

UX is a growing field focused on putting customers first and making their experience your #1 priority. An important part of UX is website usability, which focuses on the importance of building and managing websites people want to visit. Learn the latest trends and best practices for making your website a place people want to be and take action. 

Justin Belleme, JB Media Group

As technology evolves, the line that separates ethical from unethical digital marketing practices moves. To avoid embarrassing and costly mistakes, all businesses, especially purpose-driven businesses, need an ethical marketing policy and strategy. But what does it really mean to be an “ethical” marketer today? In this presentation, Justin Belleme will share an overview of the key topics and best practices to ethical, purpose-driven marketing, especially as it relates to local and tourism marketing.

David Huff of David Huff Creative

There’s an old adage in photography that says “The best camera is the one you have with you” This is more true now than ever since we all have a camera on our phone and most of us, myself included, never leave home without it!  It is also true that more of us know much more about photography than was the case 10 years ago. With the advent of cameras on our phones and the rise of a social media landscape for sharing our pictures, most of us have become pretty good amateur photographers.

Do you want to up your game and master the potential of your phone’s camera? Learn how the professionals capture great images, when the right time to hire a professional is, and the best gear for you to have.

Don’t forget to bring your phone, and make sure that it is charged, because we will be taking and sharing pictures in this session

Sarah Benoit of JB Media Institute 

Google Business Listings are an essential tool for any local business that wants to attract local residents and travelers currently nearby. Google Business Listings bring the power of geotargeting, SEO, and customer service together so any brand can attract new and existing customers. Find out how this tool has changed in 2022 and get hands-on tactical support in understanding the different features you have available.