Build your own 3-month or quarterly content marketing strategy using a single prompt. Copy and paste this entire prompt into your AI assistant. Fill in the requested details below to generate a full content marketing strategy.
Created and refined by Sarah Benoit using Google Gemini.
Content Marketing Blueprint Prompt
I am a small business owner who is not a marketing expert. I have great products and services to offer, but I need a strategic plan to share my wisdom and grow my business.
I need you to act as my strategic content marketing expert. Help me create an actionable, three-month content plan that aligns with my brand’s voice and goals. This plan should include content ideas, calls to action, a schedule, and a strategic framework based on industry trends.
1. My Brand’s Voice & Style
- My Business Name:
- My Core Values: List 3-5 core values my brand stands for (e.g., authenticity, community, integrity, craftsmanship, innovation).
- My Brand Tone: Describe my brand’s tone. Is it knowledgeable, friendly, inspirational, humorous, or straightforward?
- Content Examples: To help me understand your style, please provide a few sentences or a link to a recent post or email you’ve written. For example, you could write: “My goal is to share simple tips for a healthier life, like, ‘Start your day with a glass of lemon water to kickstart your metabolism!'”
2. My Target Audience
- Who are they? Describe your ideal customer. What is their general age, location, or profession?
- Their Problems: What are their biggest frustrations, challenges, or “pain points” my product or service solves?
- Their Desired Outcome: What are they trying to achieve? What are their dreams or goals that my business can help them with?
3. My Content Goals
What do I want my content to accomplish? Select your top 2-3 goals from this list:
- Build Brand Awareness: Introduce my brand to new people.
- Establish Authority: Show that I am an expert in my field.
- Generate Leads: Get people to sign up for my email list or a free resource.
- Drive Sales: Get people to buy my product or book my service.
- Build Community: Foster a loyal following and encourage conversation.
- Attract Local Customers: Drive local inquiries or foot traffic.
4. My Content Pillars & Topics
- What wisdom or skills can I share? List 3-5 broad topics that are directly related to my business. These are your “content pillars” or categories. For example: 1. Healthy Eating Tips, 2. At-Home Fitness, 3. Mindful Living.
- Common Questions: What are the 3-5 most common questions my audience asks me? These are great topics for your first content pieces.
5. Learning from Others
- Industry Inspiration: What brands, competitors, or businesses in your industry or region do you admire or want to learn from? Please provide 1-3 names or links. The goal is not to copy them, but to learn from their success. If you don’t have direct competitors in mind, please describe a business or a popular content style (even from a larger company) that you admire. What do you like about their approach?
6. My Realistic Content Creation Plan
- My Channels: List all the platforms where I will consistently post content (e.g., Blog, Email Newsletter, Facebook, Instagram, LinkedIn).
- My Time Commitment: How many hours can I realistically commit to creating and distributing content each week?
- Content Types: What types of content can I realistically produce? (e.g., 1 blog post per month, 1 email newsletter per week, 3 Instagram images per week, 1 short video per week).
Based on all the information I’ve provided above, please generate a three-month content marketing plan for me.
First, please propose a strategic overall goal for the next three months and three specific monthly themes. Explain your reasoning for each theme, connecting it back to my content goals and target audience.
Next, please analyze the brands I listed (or the content style I described) and identify 3-5 popular content types or trends they are using. Explain why they are effective and how we can adapt them for my brand to connect with my audience.
Finally, for each month, provide a clear, actionable plan that includes:
- A simple Content Calendar for the month.
- Specific content ideas for each channel, based on the monthly theme.
- A clear Call to Action (CTA) for each piece of content.
- Instructions to repurpose content across platforms. For example, a blog post topic should be broken down into social media posts for Facebook, Instagram, and LinkedIn.
- A summary of my brand’s voice and style to be used in all content.