Thank you for attending my sessions at the PRLA Tourism Summit.

I had such an incredible time presenting twice at this year’s PRLA Tourism Summit in Harrisburg, PA. I can not say enough about how much I appreciate the opportunity to be a part of such a wonderful community of tourism professionals.

Please feel free to download PDF copies of my presentations below and share them with anyone who can benefit from the information. Always consider me a resource when you have questions about digital marketing. I hope to be with you all again in the future.

~ Sarah Benoit

Sarah Benoit and other tourism marketing professionals at the PRLA Tourism Summit

Customer Service & Marketing– The Magic of Automated Messaging

Navigating Cultural Change – The Power of Emotional Intelligence

A Special Invitation to My Friends in PA

I would also like to invite anyone interested in expanding their digital marketing skills to join us for the DIY Tourism Marketing Workshop on Nov. 15 and 16. The schedule includes a wide variety of classes focused on social media marketing, digital advertising, SEO, market research, marketing plan, and product development, and much more. Use the code PArocks to get 30% off.

Virtual and In-Person Tickets Available!

Our 2021 DIY Tourism Marketing Workshop is a hybrid event. Attendees can choose to visit Asheville or attend online. Don’t forget to use the coded PArocks to get a 30% discount.

Join Us for Our Next Free Webinar

Register Today!

The first Wednesday of every month Sarah Benoit (co-founder and lead instructor of the JB Media Institute) and Justin Belleme (co-founder of JB Media Institute and JB Media Group) host a free webinar to discuss a variety of digital marketing strategies, tools, and trends. Sign up today!

Meet Our Speakers!

Justin Belleme of JB Media Institute, JB Media Group, and

Chris Cavanaugh of Explore Asheville and Magellan Strategy Group

Sarah Benoit of JB Media Institute

David Huff of David Huff Creative

John Hornsby of Hornsby Creative and Connection Kits

Heather Neff of Equivalent Design


red square Paradise Advertising logo