Simple Moves to Employ AI – Prompts Any Brand Can Use
Lead Instructor, Sarah benoit, has written a variety of specialized AI prompts that any brand can use. Use them to save time, create content, plan your marketing, and manage your business.
Always remember, you’re the expert on your products, services, and audiences. Your knowledge, experience, and skill make you a guide for the AI. You must teach the AI about your mission, vision, values, and priorities. Have conversations, ask questions, and trust yourself to preserve and protect the quality of your content.
Now let’s get started!
Explore these prompts. Choose one to play with.
Example Prompts
These are prompts you can adapt and use to practice creating strategic prompts. They demonstrate how to speak to AI chatbots and other tools. Below are additional prompts ready to be copied and pasted.
Operational Workflow Optimization Prompt
I am the owner of a small tourism business with 5 employees. Our brand is community-focused, welcoming, and organized. We serve visitors who often contact us through email, social media messages, and phone calls with questions about bookings, availability, and event details.
Our mission is to provide clear, helpful, and friendly service while keeping our internal processes efficient and manageable.
I would like you to act as an operations consultant with experience in small service-based businesses.
Here is our current workflow:
- Customer sends inquiry.
- A team member manually checks availability.
- We reply with pricing and options.
- Customer responds with follow-up questions.
- We confirm booking and manually send confirmation details.
- We manually add them to our CRM and calendar.
Please:
- Identify inefficiencies or friction points in this workflow.
- Suggest a simplified 4–5 step version that saves staff time.
- Recommend where automation might be introduced using common tools (Google Workspace, CRM, scheduling software).
- Suggest one metric we should track to measure improvement.
Avoid:
- Enterprise-level solutions that require large budgets.
- Complex technical explanations.
- Suggestions that require hiring additional staff.
After reviewing, tell me:
- What assumptions I’m making.
- What risks I might not be seeing.
- What a skeptical team member might push back on.
- One small test we could run in the next 30 days.
Reducing Staff Burnout
I lead a small team of 7 in a tourism organization. Our culture values collaboration and high service standards, but we are experiencing signs of burnout during peak seasons.
Act as an HR advisor for small teams.
Based on the following realities:
- High email volume
- Frequent last-minute requests
- Limited cross-training
Suggest:
- 3 structural changes that could reduce stress.
- 2 policies we could implement without adding headcount.
- One way to improve communication clarity.
Avoid generic “self-care” advice.
Focus on operational improvements.
What might we be overlooking?
What would a critic say about these solutions?
Simple Prompts
Copy and paste any of these simple prompts to help you manage customer service, marketing, design, operations, and training.
Customer Service Prompts
Meta Business Suite Inbox Assistant
I am responding to a customer message on Facebook/Instagram. They are asking about [Topic, e.g., our holiday hours / if we have a specific item in stock]. Draft a reply that is under 3 sentences, sounds [e.g., warm and welcoming], and encourages them to stop by and see us soon.
Prompt Bad Reviews or Complaints
Help me write a professional, kind, and understanding response to this customer complaint: [Paste review or complaint here]. Our brand voice is [e.g., friendly and casual / expert and professional]. Make sure the reply shows empathy, apologizes if needed, and offers a clear next step or solution.
Marketing Prompts
The Content Creator
Write 3 short social media posts for my business: [Describe your business]. Focus on reaching [e.g., local parents / first-time homeowners]. Use a helpful tone, include a simple call to action, and suggest one relevant image idea for each post.
The Insight Finder
I’ve uploaded my analytics report for the past 3 months. Please tell me in plain language: 1. What 3 topics got the most engagement? 2. What time of day did people respond most? 3. Give me 3 simple recommendations for what to post next month to grow my reach.
Design Prompts
The Scene Creator
Create a high-quality, realistic photo of a [describe the scene, e.g., a cozy local bookstore counter]. Use these Colors: [insert your brand hex codes] and Style: [choose one: flat design, cartoon, realistic photo, illustration, modern graphic]. To be used in: [where it will go, e.g., Instagram post promoting fall specials].
Canva AI Tools
Choose templates and quickly edit them to include your branded logo, colors, and fonts. Make sure the templates reflect your brand’s character, image, mission, and audiences. Top tools to use: Background Remover, Eraser, Animations, Resize, Write social media content, and scheduling posts.
Operations Prompts
The Schedule Solver
Our team struggles with scheduling. Based on this list of our busy hours and staff availability: [Paste details], suggest 3 ways to improve our weekly schedule to reduce conflicts and make sure we have coverage when we need it most.
The Trend Spotter
I’ve uploaded my sales report from the last 3 months. Please tell me in plain language: 1. Which 3 products or services are our top sellers? 2. Are there any noticeable patterns or trends? 3. Based on this, what is one thing we should focus on selling more of next month?
Training Prompts
The Lesson Builder
Turn this bulleted list of notes into a 3-minute training briefing for a new employee: [Paste notes here]. Break it into 3 clear steps and include one ‘pro-tip’ they can use immediately to provide better service today
The Script Writer
Here is a short article/blog post about how we do things at our business: [Paste text or link]. Please turn it into a 1-minute video script that is conversational and easy to follow. Include an intro, 2 main points, and a closing call to action.
Digital Marketing Prompt Series
Prompting Tips
If the AI starts writing before you’ve uploaded your CSV, tell it “Stop, wait for my files.”
When Using Prompts Together
If you’re using the prompts together, include a statement like: “I have already provided my brand details in a previous prompt. Please maintain consistency with that brand voice and those goals.” at the beginning of each prompt. This helps to save time as you build a comprehensive marketing strategic plan.
Introduction Prompt
When using multiple prompts, begin the conversation with:
I’m a [small business owner, marketing director, Operations Manager] and I need to create a strategic marketing plan. Today, I’m going to give you 6 different prompts created by a marketing expert to build a marketing plan. Do not forget the information from one prompt when we move to the next. Treat this chat as a single ‘Marketing Department’ file for my brand [Brand Name]. Please acknowledge if you understand.
Brand Style Guide Prompt
Copy & Paste the Following Prompt
Act as a practical brand guide editor. Build a clean, shareable style guide from my inputs. Keep it simple and ready for teammates or partners to use.
Learn About Us
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Brand name: [name]
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What we do in one sentence: [text]
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Mission (why we exist): [text]
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Vision (future we’re building): [text]
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Values (4–6 words/phrases): [list]
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Top 3 target audiences (demographic or psychographic, names only): [list]
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Brand goals (this year, 3–5): [list]
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Preferred tone (3–5 words): [e.g., plain, warm, specific]
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Preferred language (words/phrases to use): [list]
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Prohibited language (words to avoid): [list]
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Example paragraph in our voice (paste 3–5 sentences): [text]
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Visual assets to include (provide files/links where possible):
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Logos: [links or file paths]
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Color palette (HEX): [codes]
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Fonts (names + files if you have them): [heading font]; [body font]
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Image mood board: [links or upload samples]
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Video examples (if any): [links]
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Graphic templates (social, slide, flyer, etc.): [links]
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If anything important is missing above, ask me up to five short questions first, then continue.
Part 1: What you, as my brand editor, will provide
1) Brand Basics (one page)
Clear summaries of Mission, Vision, Values, Brand Promise (one short paragraph each), and a one-sentence “who we are” line.
2) Audiences & Personas (practical)
For each of my top 3 audiences: who they are (1–2 lines), what they need (1–2 lines), and a one-sentence message that moves them to the next step. Add up to 2 brand personas (name/role/needs/motivations in a short paragraph).
3) Voice & Language (do/avoid)
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Tone in 3–5 words.
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Preferred words/phrases (list).
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Prohibited words/phrases (list).
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A short example paragraph rewritten in the correct voice (use my sample as a base).
4) Visual Identity (ready to use)
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Logos: usage rules (clear space, minimum sizes, backgrounds, don’ts).
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Colors (HEX): primary, secondary, and neutral swatches with names/uses.
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Typography: heading/body fonts, sizes, spacing, and acceptable fallbacks.
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Image mood: subject matter, lighting, diversity & accessibility notes.
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Video style (if relevant): framing, lower-thirds, caption/subtitle rules.
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Templates: list and link current templates (social 1080×1350, story, presentation, flyer), and note where they’re stored.
5) Brand Guardrails (fast checks)
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“One-minute voice check” (3 bullets).
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“Logo/Color/Type quick check” (3 bullets).
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“Accessibility quick check” (alt text, legible contrast, captioning).
6) Share & maintain.
Where this lives: [Google Drive/Dropbox/SharePoint link].
Owner & update cadence: [role + quarterly/semi-annual].
How to request changes: [form/email/process].
Part 2: Quick Data Add-on
If I provide links/files to current logos, colors, and templates, verify they match the guide and list any gaps (e.g., missing dark-mode logo, no vertical lockup, incomplete HEX list). If something can’t be verified, write “not verified—needs source.” You should not just list the gaps but suggest how to fix them.
________________________________
Your Quality Control Checklist (evaluate before sharing)
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Mission, vision, values, and brand promise are concise and consistent with our audiences and goals.
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Voice section includes preferred and prohibited language plus a short example in our tone.
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Visual identity includes logos, HEX colors, fonts with practical usage notes and template links.
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Storage link, owner, and update cadence are specified so the guide stays current.
Competitive Research (Online + Local) Prompt
Copy & Paste the Following Prompt
Act as a practical, plain-language competitive analyst for small businesses. Keep it simple. Use public, verifiable information only (official sites, socials, search results, listings, review sites). If you can’t verify, write “not verified, needs source.” No guesses.
Learn About Us
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Business/brand: [name]
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Location/area we serve: [city/region/states/countries]
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What we sell/offer (short list): [products/services]
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Our core audiences today (names only): [e.g., local families; meeting planners; outdoor enthusiasts]
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Top goals for the next 90 days (pick 1–2): [awareness; engagement; leads/bookings; revenue; retention]
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Competitors to analyze (3–8):
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[Competitor #1 URL + social handles + Google Business listing link]
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[Competitor #2 …]
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[Competitor #3 …]
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Optional “aspirational” or regional competitors: [list or blank]
If anything important is missing above, ask me up to five short questions first, then continue.
Part 1: What you, as my analyst, will provide
1. Quick Profiles (one per competitor)
For each: what they offer, who they appear to target, main channels used (site + top social), posting rhythm (rough), and links to website, top social profiles, and main listings (Google Business, Yelp/TripAdvisor if relevant). Cite links.
2. Reputation Snapshot (fact-based)
Average rating + review count from key listings (name the site), and 2–3 review themes (what people praise/complain about). Quote short phrases and link the source.
3. Head-to-Head: Where We Can Win
Bullets or a small table showing Strengths / Weaknesses / Opportunities / Risks for us vs. each competitor. Point out visible market gaps (audiences underserved, missing services, topics not covered).
4) Audience & Demand Signals (plain language)
Which audiences competitors focus on, what offers or content they repeat, and where they show up locally (events, groups, partnerships) if visible online. Cite links.
5) Fresh Ideas and Differentiators
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Five things competitors do that we don’t (with feasibility notes).
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Five gaps competitors leave open that we could fill (evidence linked).
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Three positioning angles we could own in the next 90 days (one sentence each).
6) 30-day Action Plan
Give Start / Stop / Keep and five actions tied to the verified findings. For each action: expected outcome, the proof we’ll check (metric or link), and the first deadline.
Part 2: Quick Data Add-on (optional)
If I share screenshots/links to search results pages or listing profiles, add a short note on branded vs. non-branded visibility (describe, don’t guess). If I share social/profile analytics screenshots, add one line per channel with what’s clearly visible. No estimates.
If a data point can’t be verified, write “not verified, needs source.”
If I provide more than 3 competitors, prioritize the most detailed analysis for the first 3, and provide ‘Quick Bites’ for the rest.
___________________________________
Your Quality Control Checklist (evaluate before acting)
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Every claim has a link/citation or is marked “not verified—needs source.”
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Market gaps come from review themes, visible offers, or search/listing snapshots.
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The 30-day plan ties directly to the verified findings and includes deadlines.
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Next-step metrics or proof points are clear and realistic.
Google Analytics Acquisition Analysis Prompt
Copy & Paste the Following Prompt
Meta Insights Content Analysis Prompt
Copy & Paste the Following Prompt
Act as an experienced, plain-language social media analyst. Use only the CSV files I upload. Do not use outside data, estimates, or guesses.
Report setup (do this before analysis):
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Open Meta Business Suite → Content → Posts (Posts level = one row per post).
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Set Date Range: Last 90 days (or most recent full quarter).
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Export Instagram and Facebook separately:
– Use the account filter to select Instagram only → Export → CSV save as [Instagram_90d.csv ro soemthing similar].
– Switch to Facebook only → Export → CSV save as [Facebook_90d.csv].
– If your UI won’t filter by platform, export once and then split the CSV into two files by the Platform column. -
Customize columns (click the 3-lined column icon) to include these post-level fields:
Content details:
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Title
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Date published
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Performance
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Views
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Reach
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Viewers
Video (include if available for your posts):
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Distribution
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Watch time
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Video average play time
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3-second views
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1-minute views
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Returning viewers
Engagement:
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Interactions
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Likes and reactions
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Comments
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Shares
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Saves
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Link clicks
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Replies
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Follows
Use this rule for column names: “If a column name differs from my list, use the closest match. If a column is missing (e.g., Profile Visits or Permalink), say ‘not available’ and continue using the columns we do have. Do not estimate or invent values.”
About this account
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Business/brand: [name]
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Primary goals (pick 1–2): [growth (followers), engagement (saves/shares/comments), website actions (link clicks), inquiries/bookings]
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Audience notes (if any): [e.g., local visitors, B2B partners]
Important analysis rules (read first):
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Data-only. Base every finding on the CSVs I provide. If a metric is missing, say so. Do not invent data.
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Plain language. No jargon. Short sentences.
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Report numbers with units (e.g., “clicks,” “saves”).
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If a finding is tentative, label it “Possible pattern—needs more data.”
Part 1: Data Quality Check (start here)
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Confirm files received [
Instagram_90d.csv] and [Facebook_90d.csv]and the date range ≈ 90 days. -
List which key columns are present/missing in each file (use the lists above).
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Quick checks:
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Row count > 0 for both files.
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Earliest/Latest post dates fall within the chosen range.
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Numeric columns (Reach, Views, Link clicks, Saves, etc.) contain numbers (not text/blank).
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No duplicates by Title + Date published (or another reliable identifier).
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Each file contains one platform only (IG file = IG rows; FB file = FB rows).
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If anything critical is missing (e.g., Link clicks), state exactly what’s missing and continue with what’s available.
Part 2: Clear Findings (what’s working / what’s not)
Organize by my chosen goals. For each goal, give 2–4 findings per platform (IG, FB), backed by the CSV:
Growth (followers):
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Top 3 posts associated with Follows (list Platform, Date published, Post type/format if present, and the follow metric).
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Any visible pattern by format or timing only if supported by data.
Engagement (saves/shares/comments):
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Top 5 posts by Saves or Shares (list values).
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Repeatable traits supported by the CSV (e.g., “carousel checklists drove the most saves”).
Website actions (link clicks):
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Top 5 posts by Link clicks (list values).
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Any caption/format pattern tied to higher click-through (data-supported only).
Video attention (watch time):
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Top 5 videos by Watch time or Video average play time (and include Distribution if relevant).
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Traits those winners share, as evidenced by the CSV (e.g., length range, topic).
Part 3: Start / Stop / Keep (S/S/K) for the next 14 days
Give one Start, one Stop, and one Keep per platform, tied directly to the findings above.
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Start: [specific action + target metric, e.g., “2 reels/week with how-to tips; aim to lift Saves by 10%”]
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Stop: [low-yield action from the data, e.g., “link posts without a clear benefit; lowest click-through”]
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Keep: [repeatable winner, e.g., “carousel checklists; highest saves”]
Part 4: Simple 2-Week Plan (data-driven)
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Post mix: [e.g., “IG: 4 posts/week (2 reels, 1 carousel, 1 photo). FB: 3 posts/week (2 reels, 1 carousel).”]
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Timing (only if data shows it): [best day/time windows or “no clear timing pattern”].
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Measurement: list 2 metrics per goal to watch for 14 days (e.g., Saves + Shares; Follows; Link clicks; Watch time).
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Success bar: a small, realistic improvement (e.g., “+10% saves vs. prior 14 days”).
Part 5: One-Slide Summary (ready to read aloud)
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What worked: [one sentence with the strongest metric].
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What didn’t: [one sentence with the clear low performer].
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Do next: [three bullets → Start / Stop / Keep].
______________________________
Your Quality Control Checklist (evaluate before editing live content)
If the AI gives you generic advice (e.g., “Post high-quality content”), tell it: “This is too generic. Give me a specific example based on my [Product/Service].”
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Posts level export used; Instagram and Facebook filtered and exported separately.
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Requested Content details, for example: Video, and Engagement columns included (or marked “not available”).
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Every claim cites a metric from the CSV; no invented numbers or outside assumptions.
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Top-post lists include Platform, Date published, and metric values (and format/type when present).
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Start/Stop/Keep items tie directly to the findings above (not generic advice).
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2-week plan lists specific metrics to watch and a realistic success bar.
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Any missing columns or data issues are explicitly called out.
Content Marketing Strategy (90-Day Plan) Prompt
Copy & Paste the Following Prompt
Website Optimization Prompt
Copy & Paste the Following Prompt
Act as an experienced website editor with up-to-date knowledge of Google Search and local SEO (GEO) best practices (as of January 2026). Use plain language.
About this page
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Business/brand: [name]
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Audience: [who it’s for]
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Primary page goal (CTA): [call, book, sign up, request a quote, etc.]
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Tone: [friendly, practical, welcoming]
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Location (if relevant): [city/region]
Here is the page text:
[paste clean page text here]
Here is the page link:
[paste the page URL if the page is currently live]
Important editing rules (read first):
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Enhance, don’t rewrite. Keep the brand’s voice, facts, and unique phrasing.
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Only rewrite lines that are confusing, redundant, or too long.
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Do not invent facts; list any missing info you need.
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Keep reading level around 7th–9th grade.
- Suggest edits and changes that preserve existing page authority and strengthen the page authority in the future.
Part 1: Quick Fix List (bullets, aligned to best practices):
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What’s clear / what’s confusing (5–8 bullets total).
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Headings plan: one H1 and three to five H2s (use H3 only where it truly helps scanning).
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Readability: specific line edits to shorten long sentences and add bullets where needed.
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Findability (search-friendly, no jargon): suggest common everyday terms people would use; avoid keyword stuffing.
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User experience: make the next step obvious (where to click/call/visit).
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Internal links: Suggest 5 internal links based on the Topic Pillars we identified in the 90-Day Strategy prompt. Include recommended anchor text.
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FAQ: 3 short Q&As that answer real visitor questions.
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Images: one-line alt text (what’s in the image + purpose).
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Page title (tab text): max 55–60 characters; include brand or location if helpful.
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Search snippet description: 140–160 characters; clear promise + next step.
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Local cues (if location provided): suggest natural places to ensure my physical address, service area, and local landmarks are mentioned naturally for search engines.
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Missing info: list what’s needed (do not guess).
Part 2: Suggested Edits (preserve voice):
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Present edits as Keep / Improve / Add sections:
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Keep: lines or phrases that are strong as-is.
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Improve: show the original line and the clearer version underneath it.
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Add: short new lines only where something essential is missing (e.g., a CTA, a clarifying sentence, a local detail).
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Apply the headings plan (label H1/H2/H3).
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Place the primary CTA near the top and again near the bottom (same action).
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End with the 3-item FAQ and a short “What happens next” line.
______________________________
Your Quality Control Checklist (evaluate before editing live content):
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Goal clear in first 2 lines; voice preserved.
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One primary CTA (same wording), placed twice.
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Headings are scannable (H1/H2/H3 used well).
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5 internal link ideas with anchor text included.
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Page title and search snippet within character limits.
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Local cues added where natural (if location provided).
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No invented facts; missing info listed.
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