2021 Workshop Recordings and Downloads!

DOWNLOAD SARAH”S PRESENTATION

Sarah Benoit of JB Media Institute

In the fast-paced, ever-changing world of tourism marketing it sometimes seems impossible to keep up with all the trends. We’ll kick  off our 2021 event with an update on the digital marketing trends you need to be watching. Whether you work in marketing for the TDA of a city, you are the marketing department of one for a rural region, or you are a small business owner, find out the best strategies, tools, and efforts to put your time, energy, and financial resources into this coming year.

DOWNLOAD SARAH’S PRESENTATION

Sarah Benoit of JB Media Institute

Successful social media has always focused on telling stories people can relate to and that are relevant to their lives. Creating emotional connections to your audiences can take time but generates loyalty and engagement in the long run. Find out how all of the changes happening around the world are impacting social media strategy and how you can make sure your investment in social relationships produces the results you need to grow your customer and visitor base.

IMPORTANT NOTE: During our event, we had one session where the Internet was not functioning properly and it caused issues with our recording. We apologize for the issues with this recorded content about Google Ads, but hopefully, there are still some great best practices you can take away. If you have questions feel free to email Sarah at sarah@jbmediagroupllc.com.

DOWNLOAD DAVID’S PRESENTATION

David Gwaltney of JB Media Group

Join us for a presentation to learn how to efficiently run tourism and local marketing campaigns on Google Ads. We will cover targeting strategies, best practices for conversion tracking, local and tourism industry benchmarks, and keyword strategies. The team at JB Media Group has been managing Google Ad campaigns for tourism organizations, events, and local businesses since its founding in 2010. If you’re considering or currently utilizing Google Ads for your marketing strategy, you don’t want to miss out on these tips and tricks.

DOWNLOAD CHRIS’S PRESENTATION

Chris Cavanaugh of Magellan Strategy Group

It may be considered old school, but a good marketing plan is still essential in a new school world. We’ll discuss the process for creating or updating your marketing plan. This class will identify the most desirable components of a comprehensive marketing plan, look at the best ways of delivering the plan, discuss how marketing plans are evolving, and delve into examples of good marketing plans. You’ll learn about best practices, and even a few examples of common mistakes and what not to do.

DOWNLOAD JUSTIN’S PRESENTATION

Justin Belleme of JB Media Institute

As technology evolves, the line that separates ethical from unethical digital marketing practices moves. To avoid embarrassing and costly mistakes, all businesses, especially purpose-driven businesses, need an ethical marketing policy and strategy. But what does it really mean to be an “ethical” marketer today? In this presentation, Justin Belleme will share an overview of the key topics and best practices to ethical, purpose-driven marketing, especially as it relates to local and tourism marketing.

DOWNLOAD SARAH’S PRESENTATION

Sarah Benoit of JB Media Institute

Everyone has heard about the new iOS changes in 2021 and the battle between Facebook’s historical need to track user behavior and iPhone’s new commitment to their customer’s privacy, but do you know what these changes really mean and how they may be affecting you? Discover how to level up your advertising strategies so you can collect the data you need while still  respecting your customers and visitors. Also explore why these issues are so important and the ethical issues you may need to be aware of going forward.

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Led by John Hornsby of Hornsby Creative and Connection Kits

Sometimes you don’t have the budget to hire a professional designer for every project. But you can invest in learning to up your own DIY design skills. A strategy first approach to well executed design principles is proven to drive more engagement and conversions. In this workshop John will share the top DIY design mistakes he’s seen over the past 25 years in experience design and how to avoid them. We’ll touch on some of the free and low cost DIY design solutions out there and more importantly how best to use them to get results. We’ll explore real world examples of the best and the worst destination and experience designs. Be prepared to walk away empowered to better position your destination with effective design.

DOWNLOAD SARAH’S PRESENTATION

Sarah Benoit of JB Media Institute

Data is something all marketers need to succeed, and tracking and reporting tools are the key to quantifying our success. In 2021 though we are seeing big changes in the world of data and in the public understanding of privacy and security. Learn more about tracking and reporting strategies and systems that can be beneficial for tourism-based organizations and companies. Understand where we are now and where we are headed in the future.

DOWNLOAD JUSTIN’S PRESENTATION

Justin Belleme of JB Media Institute

Not all social media and digital advertising products are created equal. Each social media and digital advertising platform has strengths and weaknesses. Ultimately each platform delivers different costs per click, impressions, and engagement rates. During this session, Justin will explore a variety of strategies and approaches including: average cost per click and engagement rates, platforms and strategies to deliver the highest quality traffic for various tourism business goals, and how to evaluate and prioritize digital advertising options when working within a budget that needs to deliver a positive return on investment.

DOWNLOAD PAT’S PRESENTATION

Pat Kappes of Explore Asheville Convention and Visitors Bureau

Working in tourism doesn’t just mean attracting visitors. It also means building strong long term relationships with local businesses and the people who live in your region. Join Pat Kappes from Explore Asheville Convention and Visitors Bureau to learn how to connect, engage, and serve your community.