Share Your Story: DIY Tourism Marketing Workshop

How do you tell the story of your destination, attraction, venue, special event, lodging property, or other hospitality-related business in the online environment? Effectively enticing people to visit a community, explore a venue, make a reservation, or experience an event or location requires a combination of skill, strategy, and creativity. Share Your Story: DIY Tourism Marketing Workshop provides the latest digital strategies, resources, and tools to reach potential visitors and motivate them to visit.

We created the DIY Tourism Marketing Workshop because we believe the internet levels the playing field for everyone. Not every organization has the financial resources to hire an agency or other internet marketing expert, but there are many effective strategies and tools for promoting your story and competing in the marketplace that you can (and should) implement on your own.

Learn how to tell your story in a compelling way that reaches the right audience and encourages them to take action from Magellan Strategy Group’s Chris Cavanaugh, a travel and tourism strategic marketing consultant, and the team from JB Media Institute, an internet marketing training program. Conference sessions include:

  • Digital storytelling to reach today’s visitors
  • Social media, including paid advertising
  • Search engine optimization and marketing
  • Partnership and influencer marketing
  • Online public relations

This one-and-a-half-day event will be held in one of the country’s fastest growing tourism destinations, Asheville, North Carolina. Enjoy the sights, sounds and color of the Blue Ridge Mountains while you gain up-to-date marketing strategies that you can take back to your destination, attraction, or tourism-related business. This event is offered in November to help you take advantage of the slower winter season and make an actionable plan to elevate your marketing results in 2018.

Space is limited and the event is expected to sell-out. Early registration is highly encouraged.



The Collider


The Collider is located in newly renovated space on the 4th floor od the iconic Wells Fargo building in downtown Asheville, across from Pritchard Park.


The 2017 DIY Tourism Marketing Conference will be held at The Collider in downtown Asheville located in the Wells Fargo building near Pritchard Park. With restaurants, art galleries, breweries, music venues within walking distance, The Collider provides accessibility to the best of Asheville with state of the art training and meeting space.


Hotel Group Rate: AC Hotel Asheville Downtown

From $149 through October 6th.
Book your hotel now!